BP Trends Article Model the Customer Process

BP Trends Article Model the Customer Process

Description

Here is a powerful idea that can help you pull together a group of senior managers to have a discussion of how your company is performing. Don't begin by modeling how your business does its work - begin by modeling the process your customer goes through to interact with your company (and your competitors too, for that matter).

Authors (for this Publication)

• Harmon, Paul

Publication Dates

• 2007 - 03

Domain Subject Areas (that this Publication elaborates)

• The Customer